My name is David Moerman and I am the Founder & CEO at Revive Washing. I believe that marketing has been an important building block in our success and that you are never truly done marketing. You are either growing or dying, and keeping your marketing channels strong will increase the growth of your company.
This past year at my company, we spent approximately $30,000 on our marketing budget. This included technician uniforms, flyer printing, sign printing, graphic design, calling campaigns, and Facebook Ads.
Of that $30,000, roughly $2700 was put into Facebook Advertising. In return, we had a revenue of roughly $33,000. That's more than our entire marketing budget - achieved from just Facebook alone!
Amount spent and link clicks per ad set on a past campaign for Revive Washing Facebook Ads.
If you can dedicate time each week to your marketing efforts, only then will your business begin to grow. As Michael Gerber says in his book the E-Myth, “Work ON your business and not in your business.”
With regards to a digital marketing strategy on Facebook, I have some suggestions here.
Too many Home Service Business Owners get trapped working on the job site because they do not fully understand what business they are in. If you work in home services, you are really in the customer service business. At Revive Washing, we are running a customer service business and we just happen to wash windows and clean gutters.
Marketing really is a holistic effort. I believe in both an online and offline strategy. We are balanced with about a 50/50 spend on each side. This makes our business well rounded and not too invested in either one channel.
Digital is important in today's modern society, however we cannot forget that our prospects will crave human connection and not everyone today is on social media.
Finding that sweet spot in between offline and online is what it’s all about. I wish you nothing but success as you continue to focus on marketing to grow your business.