Should your home service business's inbound digital marketing campaigns, such as Facebook or Google PPC, have a landing page?
Isn't simply sending your prospects to your regular quote page on your website good enough?
In this article I will talk about the reasons why your home service business absolutely needs a landing page for your digital marketing campaign and best practices on making a professional landing page.
A landing page is a simple website, usually distinct and separate from the main site, which is the first point of contact for potential customers and serves a particular purpose.
In the case of a home service business, a landing page serves as a way to generate leads. It's important to keep in mind that it is your job to convince your audience to give you their personal details.
Still not convinced of the efficacy of landing pages? Here are several reasons why landing pages are an absolute must for your home service business.
So now that you know why a landing page is needed, what are the components of a professional and effective landing page?
Include the logo, headline, and lead capture form at the top, or "above the fold," the section of a webpage the visitor does not have to scroll down to see.
Include certifications or badges, as well as testimonial(s) for social proof and proof of competence. This content can be "below the fold," as it typically is directed to those who already show interest.
Landing pages and inbound digital marketing campaigns are inseparable. If you are running Facebook ads or Google PPC ads for your home service business, you absolutely need a landing page. Landing pages help increase leads if done professionally. Feel free to contact us if you require assistance with your landing page creation for your home service company.
David Chudzinski is the founder of Aurora Marketing. When he is not serving clients, he is enjoying time with his wife, practicing jiu jitsu, or playing guitar. He calls beautiful British Columbia home.